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How it all started


in a small town on the south coast of Sweden

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How it all started


in a small town on the south coast of Sweden

 
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It was the summer after 8th grade.

I was 14 years old and bored – not yet into boys, not overly popular with the girls. An in-between kinda girl. 

Roaming around our house, my eyes found my father’s camera. I picked it up and figured out how to work it. Two buttons. One for on/off, one for taking the picture.

I secretly kept the camera and over the next few months photographed almost every detail of my small town life, living on the south coast of Sweden. A place where everybody knows everybody. My mum works at a paper factory. My stepdad works at the same paper factory. And so did my grandfather! 

Early on, I figured out I wanted more. I didn’t want to conform to ‘fish bowl living’ as I so affectionally called it. I wanted to travel, see new places, speak a new language, create something and make a difference in the world.

I had never been to England before but I thought it would be a good place as any to start. And here I am. Still madly in love with photography. Still chasing my dreams. Still wanting to make a difference in the world. But with a bucketload of lessons learnt, and a much better camera! ;-) 

 
 
 
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Changing the world


Changing the world


 

 I believe..

I believe in a future where children can play and smile and laugh without a care in the world. Where they get to go to school, eat until their bellies pop and drink bucketloads of icy cold water. Where they have a place to call home, where they feel safe and loved and cared for. Not just in England but all across the globe.

I believe in a future where we who are able and willing come together to change the course of vulnerable and innocent children's lives. 

How I do this, happens to be through my photography. 

from the ground up

I am a big fan of charities! They literally centre their focus around people who are missing something essential—emotional + medical support, love, a home, clothes, food, education, clean water—and provides it for them. They dedicate all their time and resources to being there for those in need, physically and emotionally in a way most of us never could. 

I think that is very admirable, and to do what I can I devote a small percentage of my session bookings to these kinds of charities. So far I have worked with Save The Children UK, Vision Rescue India and am currently looking into fundraising for Guide Dogs - Children and young people's services (formerly Blind Children UK).

greener air

We all know about global warming. Even though mr. Trump seems to be of the opinion that it "isn't real", most of us have seen the devastating effects it's had on the Arctics. 

A few ways that I choose to minimise my environmental impact as a business is by using local suppliers, recycled and naturally sourced materials – linen instead of leather, cardboard instead of plastic. I also assemble a lot of my packaging and promotional materials myself, such as business cards and thank you cards, using reusable ink pads and rubber stamps on recycled paper.